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Michael Phelps attends Under Armour launch in Shanghai

22/10/2013

Under Armour founder and CEO Kevin Plank and Olympic champion Michael Phelps hosted a special launch event for a new 'Under Armour Experience' on October 18 at the Jing’an Kerry Centre in Shanghai.

A short film shown at the event aims to show visitors how the sport clothing, footwear and accessory brand is supporting athletes. It was shot with 360-degree camera technology and displayed on a 270-degree screen.

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