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Cellulose fibres in firing line as Quiksilver, Patagonia and lululemon join forestry project

07/11/2013

Quiksilver, prAna, Patagonia and Lululemon and Eileen Fischer have teamed up with conservation group Canopy to "stop the world’s endangered forests from being logged for clothing". Canopy claims 70 to 100 million trees are used to produce pulp for fabric annually with a third sourced from the world’s ancient and endangered forests. "The lush...

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