Outdoor brand Patagonia is moving its entire collection of down-insulated products to non force-fed, non live-plucked down following a six-year project which has culminated in it producing its own standard.

Starting with its autumn/winter 2014 collection, all down will be checked using a holistic traceability audit that includes physical inspection of the entire supply chain, from farm to factory, performed by an independent, third-party traceability expert.

Share this story: