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US: Industry associations join forces

23/01/2014

SnowSports Industries America and Board Retailers Association (BRA) have announced a partnership to enable them to “cross-promote services” through their respective websites and social media channels. Bruce Cromartie, BRA co-chairperson and co-owner of BC Surf and Sport, said:  “Over 40% of our members and about 75% of our board members carry...

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