Innovation drives Under Armour’s rapid rise
31/01/2014
Revenues at Under Armour jumped by a third in the fourth quarter of 2013 and 27% for the full year to $683 million, driven by the US sportswear brand’s increasing focus on innovation including the new ColdGear Infrared products. Apparel net revenues increased 27% to $1.76 billion, led by HeatGear and fleece as well as ColdGear Infrared, which...
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