News

Smack Sportswear’s new president aims to reposition brand

10/02/2014

Smack Sportswear has hired former adidas executive Tom Mercer as president, chief marketing officer and vice-president of sales and marketing to “reposition” the brand.   Mr Mercer worked for adidas as US marketing manager for football and baseball and as director of team sales. In 2007 he was hired as vice-president of sales and marketing for...

To continue reading this story, please sign in or register.