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Patagonia’s 'reverse psychology' works, says new CEO

13/02/2014

Patagonia’s new CEO has said one of the strengths of the organisation is that everyone who works there is aligned with the values of the company, which are about “much more than just matching profits”. In an interview with The Guardian, a UK-based newspaper, Rose Marcario said that in her former roles in the public markets and private equity...

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