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Lafuma owner predicts shift from brands to retailers’ own-brands

04/04/2014

Swiss lingerie group Calida, which recently acquired 60% of outdoor group Lafuma, said it sees a shift away from brands and towards vertical retailers offering own-brand products. “This trend is particularly pronounced in the underwear segment, which is better suited than many other products for sale alongside food and beverages,” it said. “Good...

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