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Le Coq Sportif boss notes a new relationship between brands and consumers

08/05/2014

Coming up for one year in the position, the chief executive of Le Coq Sportif, Frank Heissat, has said he and his team have completed a new five-year plan and are now in the process of carrying it out. Speaking recently to media in Spain, Mr Heissat said the brand would keep its core focus on sport, while also establishing its products as...

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