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Adidas partners Bayer for World Cup launches

03/07/2014
Adidas partners Bayer for World Cup launches

Adidas teamed up with chemical group Bayer MaterialScience for components for its textile coatings used on apparel at the World Cup in Brazil. Elastic surfaces printed on to the shirts and pants “store energy temporarily when stretched” said Bayer, returning it to the athlete as he or she moves. Bayer provided raw materials that ensure the coated ...

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