European consumers confused about flax
17/07/2014
The majority of Europeans are unaware that 80% of linen is produced in the continent, according to a survey by the European Confederation of Linen and Hemp (CELC). It found that fourth fifths of respondents were unaware of its origins, but 61% said they are willing to pay more for a product that can be certified as European. Almost 60% of...
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