China's outdoor industry builds momentum
31/07/2014
Sales of China’s core outdoor brands rose by 16.2% in 2013 while total sales in the industry grew by 12.9% to €4.4 billion, according to figures presented by the Chinese outdoor industry association at Asia Outdoor. Members used the Nanjing-based trade show to launch a PR campaign designed to attract the public to the sector – “I need fresh air”...
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