Billabong backs away from multibrand e-commerce ventures
27/08/2014
Boardsports brand Billabong is to sell its e-commerce interests in SurfStitch.com (which sells to consumers in Australia and Europe) and in Swell.com (which sells to people in North America). Billabong has a 51% stake in SurfStitch.com and is the 100% owner of Swell.com. It said on making the announcement that it wanted to concentrate on a...