News

REI announces first chief creative officer appointment

12/11/2014

Outdoor gear and apparel retailer REI has appointed Ben Steele as its first chief creative officer. Mr Steel comes to REI from Seattle-based design agency Hornall Anderson and will take up the role from January 1. On making the announcement, REI chief executive, Jerry Stritzke, described Ben Steele as “a creative, strategic thinker who gets that...

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