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Rihanna named Puma creative director

16/12/2014
Rihanna named Puma creative director

Singer Rihanna has joined sportswear brand Puma as creative director of the women’s business, covering footwear and apparel. She will "directly influence collections“ as early as 2015, working in partnership with Puma's product creation team. Bjørn Gulden, CEO at PUMA, said: “Signing Rihanna is a fantastic step. Her global profile, her...

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