News

AAFA calls for Alibaba to take a stand on counterfeiting

22/07/2015

The American Apparel & Footwear Association has sent a letter to Jack Ma, CEO of Chinese online retailer Alibaba, to request more is done to prevent counterfeiting. The AAFA-proposed plan outlines four key elements: easy brand certification; brand- controlled “take-downs”; brand-approved sales; and a transparent verification process. “Take-downs” ...

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