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Puma takes punt on footwear to turn fortunes around

24/07/2015

The CEO of Puma has said the company is basing its turnaround plans on footwear, and growth in the sector led to a 7.6% rise in second quarter sales to €772.7 million. The company is trying to offset the negative effect of currencies by raising prices in those markets and "when possible, moving some of the sourcing to the local markets“. Bjørn...

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