News

Patagonia keeps Argentinean merino in marketing messages

21/08/2015

The marketing team at outdoor brand Patagonia is continuing to mention “fine merino wool from the grasslands of Patagonia” as one of the materials the company is using despite an announcement on August 17 that it has cut its ties to its supplier in southern Argentina. Ovis 21, a sheep-farmers’ co-operative in the region of Patagonia, moved in...

To continue reading this story, please sign in or register.