News

New appointment aims to re-establish Icebreaker as a “challenger” brand

28/01/2016

Specialist merino apparel brand Icebreaker has appointed Carla Murphy as its new chief marketing and strategy officer. She will be based at the brand’s headquarters in Auckland, New Zealand, and will be responsible for developing all aspects of the brand’s strategy as it looks to grow its business in and beyond its core outdoor market. Ms Murphy...

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