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Home team success will be good news for sports brands

20/06/2016
Home team success will be good news for sports brands

Analyst firm NDP Group has said a good performance by the host nation at the 2016 European Football Championship in France this summer will be good news for the sports clothing industry. NDP has calculated that victory for Germany in the FIFA World Cup in 2014 boosted sales of the team’s shirts by 40% in its home market. It said the market for...

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