Volcom unveils “performance” jeans for skateboarders
03/08/2016
Kering-owned sportswear group Volcom has teamed up with textile manufacturing company Cone Denim to create a line of “performance” jeans designed to cope with the rigours of skateboarding. “It all started with the idea that we needed better performing denim in all elements,” said Brian Richardson, global youth and men’s merchandising director...