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Volcom unveils “performance” jeans for skateboarders

03/08/2016

Kering-owned sportswear group Volcom has teamed up with textile manufacturing company Cone Denim to create a line of “performance” jeans designed to cope with the rigours of skateboarding.  “It all started with the idea that we needed better performing denim in all elements,” said Brian Richardson, global youth and men’s merchandising director...

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