News

Former Smartwool executive joins Ibex

23/09/2016

Outdoor clothing company Ibex has appointed former smartwool social media manager, Regan Betts, as its new brand director. Vermont-based Ibex, which specialises in merino apparel for the outdoors and cycling, said on making the announcement that Ms Betts’ focus will be on helping the company stand out through “brand story promotion”. Chief...

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