News

Hanes targets “organic growth” with anti-odour technology

09/11/2016

Clothing brand Hanes, owned by apparel group HanesBrands, is to launch its FreshIQ anti-odour technology across its line of men’s underwear, socks, T-Shirts and fleece products. Fresh IQ is an antimicrobial finish that inhibits bacteria growth, preventing garments from taking on an unpleasant odour during use.  Gerald Evans Jr., CEO of...

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