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Puma boosted by growth in women’s segment

10/02/2017
Puma boosted by growth in women’s segment

Sportswear manufacturer Puma recorded revenue of €3.6 billion in 2016, a 10% increase on the previous year. The company said this growth was led by the “continued strong visibility” of its women’s category, which includes its ongoing collaboration with music superstar Rihanna and the launch of the “Do You” communication platform with model and...

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