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Mammut uses shopping mall stunt to launch collection

08/09/2017
Mammut uses shopping mall stunt to launch collection

Outdoor brand Mammut launched its “completely redesigned” collection with an abseiling stunt at Switzerland’s largest high-end department store, Jelmoli in Zurich. Mammut Pro Team athletes Stephan Siegrist, Dani Arnold and David Lama – who had advised on and tested the developments - presented the Eiger Extreme Collection on a specially...

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