US sports store closures are making Amer focus on direct-to-consumer
24/11/2017
Finnish sports group, which owns brands such as Arc’teryx, Wilson, Salomon, Atomic and Suunto, has revealed the extent to which it is being affected by changes in consumer buying practices. In recent comments, Amer chief executive, Heikki Takala, said the group believes that growing its direct-to-consumer business will be the best way forward in...