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New G-Star Raw denim is dyed using beetroot waste

07/12/2017
New G-Star Raw denim is dyed using beetroot waste

Dutch jeans brand G-Star Raw has introduced a new capsule collection of denim coloured using Archroma’s EarthColors range of dyes.  The company developed EarthColors using non-edible waste products from agriculture and herbal industries to replace petroleum-derived raw materials, giving brands a more natural alternative for dyeing garments. The...

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