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Adidas CEO: Main focus shouldn’t be on beating Nike

08/12/2017

The chief executive of German sportswear manufacturer Adidas, Kasper Rorsted, has said the company expects a big increase in sales of football jerseys ahead of the 2018 World Cup in Russia.  “In football, we are the clear market leader worldwide and are sponsoring 11 teams at the World Cup next year,” Mr Rorsted said in an interview with German...

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