Japanese technical outdoor apparel brand Goldwin has established a flagship retail store in San Francisco, California — the company’s first outside of Japan. Doors open to consumers in mid-November. 

Goldwin, which rose to prominence after Japanese gold medalists were seen wearing the brand in the 1964 Tokyo Olympics, makes technical apparel for skiing, hiking, running, and mountaineering as well as a line of compression gear. Last November, Goldwin opened its first flagship store in Tokyo. The brand’s aim to merge outdoor technology and urban styles makes California a natural fit for the company’s aesthetic. 

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