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Denim brand uses contouring techniques to ‘lengthen and conceal’

26/09/2019

Denim brand Lee has used the theory behind facial contouring to launch a collection it says will flatter all figures, using “strategically placed seams, shading and contouring to lift, lengthen and conceal”.  Shape Illusions uses similar techniques to its high-end range Body Optix, but at reduced prices.  The US company, now part of Kontoor...

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