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ISPO series offers insight into Chinese consumers

27/11/2019
ISPO series offers insight into Chinese consumers

Organisers of trade fair ISPO and consulting company Trendbüro have published a ‘white paper’ series for sports brands on how to appeal to Chinese consumers. Researchers evaluated 7.7 million posts on the most popular Chinese social media channels, micro-blogging service Sina Weibo and WeChat app to produce the study, called Chinese Sports...

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