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Brand moves from bricks-and-mortar to eco-friendly DTC outerwear

03/12/2019
Brand moves from bricks-and-mortar to eco-friendly DTC outerwear

The founder of Askov Finlayson, which has until recently been a bricks-and-mortar Minneapolis-based menswear shop, has turned his label into a “climate positive” direct-to-consumer outerwear brand.  The online incarnation recently launched with the Winter Parka, made with 3M Thinsulate 100% recycled featherless insulation and a promise to offset...

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