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Woolrich recreates blizzard conditions in NYC flagship store

18/12/2019
Woolrich recreates blizzard conditions in NYC flagship store

New York customers of outerwear brand Woolrich can now try out the brand’s winter apparel in actual frigid conditions without ever leaving the store. The Original Snow Room, which is actually Woolrich’s third such instalment globally, has opened in the New York flagship.  As in Milan and Rome’s instalments of the Original Snow Room, the New York...

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