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Bluestar outlines plans to expand Hurley into full lifestyle brand

13/02/2020

Bluestar Alliance, which bought the Hurley brand at the end of last year, has announced its plans for rebuilding and growing the iconic surf brand. The plan expands upon Hurley’s original focus on surfing and aims to be “the epicenter of all things Surf, Skate, Snow, Art, Music & Culture”, Blue Alliance said.  "When we acquired Hurley we...

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