News

Adidas makes New Zealand kit with recycled plastic — again

09/06/2020

As part of a continued effort to address the problem of marine plastic pollution, adidas has released a new iteration of the New Zealand All Blacks rugby kit made with PrimeBlue performance fabric.

Under the full name PrimeBlue: Made With Parley Ocean Plastic, the fabric is made from recycled plastic waste that’s intercepted from beaches and coastal communities before it reaches the ocean. The company said it will continue to innovate in the area of sustainability until it reaches the goal of being completely off of virgin polyester by 2024.

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