A UK wool merchant and its partners are rolling out a new certification programme for British wool.

Called Woolkeepers, the programme is a wool quality assurance platform designed around standards in agriculture and textiles. Conceived by wool merchant H. Dawson, the traceability platform for third-party product verification records the route of the wool, from the farm to the retail establishment. The system, its founders said, is intended to ensure animal welfare, sourcing integrity, fair pricing and “good provenance”.

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