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VF to open first multi-brand store

22/07/2020
VF to open first multi-brand store

Housed inside a historic building in Milan, Italy, the space will open in autumn and feature advanced technology to deliver immersive brand experiences and virtual journeys through the store.

Martino Scabbia Guerrini, VF’s group president of the EMEA Region, said: “Our aspiration is that this retail format will become a template for future VF multi-brand stores in other regions and cities.”

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