Rocky’s digital investment pays off
Ecommerce sales grew ‘in triple digits’ percentage-wise in the second quarter that ended on June 30.
Despite thos, revenues were $56.2 million, down from $62 million in the same three-month period last year.
CEO Jason Brooks said: “Between our branded websites and online marketplaces, total digital sales increased triple digits on a percentage basis in the second quarter driven by existing customers and a dramatic increase in new customer acquisition.