“It is just four months since we launched ViralOff and I have never seen anything like it,” said Mats Georgson.

“We are already treating things from gloves to scarves to wool for premium suits as well as jeans for Diesel, as well as personal accessories for Fossil. ViralOff went from a niche thing for facemasks and scrubs to a widespread and recognised brand in just a few months.”

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