Endura peddles city cycling message
02/09/2020
The ‘Choose Life, Choose Bike’ programme has echoes of the film Trainspotting, which was set in Endura’s home town, Edinburgh, and has a tagline ‘Choose Life’.
Pamela Barclay, co-founder of Endura, said: “If Endura can play a small part in assisting the revolution that is sweeping through cities across the world then we’ll be delighted.