VF Corp brands JanSport and Eagle Creek have developed a range of new consumer mask choices expected to launch in early 2021. Masks from sister brands Dickies, Icebreaker and Smartwool will follow.

Referring to face masks as ‘a new product category’ in an online statement, VF Corp said consumer need is only growing. Face mask sales are expected to surpass $4 billion globally this year, the group said, and hit $21.2 billion by 2026.

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