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BASF aims to inspire with Infinergy brand revamp

09/09/2020
BASF aims to inspire with Infinergy brand revamp

Chemicals group BASF has launched a new brand strategy, Empowering Movement, for its Infinergy thermoplastic polyurethane (E-TPU).

The material, which is used by adidas for Boost, creates a cushioning effect in footwear and can be used in applications from bicycle seats to tennis raquets. 

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