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Technical loungewear marks new category for Lululemon

11/09/2020
Technical loungewear marks new category for Lululemon

Lululemon has launched a new category of product: technical loungewear.

Launching with At Ease, Engineered Warmth and Textured Tech men’s collections, the company said the new lines bring together the “performance benefits from its sweat collections” and “more casual silhouettes”.

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