Norwegian-based Helly Hansen has launched what the brand is calling its “most innovative and sustainable waterproof/breathable technology to date”.

The Life Infinity Pro is said to be a first-to-market technology made without any added chemical treatments. It combines a waterproof and breathable membrane with the brand’s hydrophobic Lifa face fabric. The company says it offers “everlasting water repellent protection that never needs to be reproofed with chemical treatment”.

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