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New textile technology turns data into performance material

12/10/2020
New textile technology turns data into performance material

Adidas has produced a concept shoe to demonstrate the brand’s latest development: textile technology that can turn athlete data into a performance material.

Futurecraft.Strung combines Adidas 4D and Strung high-res technologies; each thread of the uppers was individually selected and data-mapped with the aim of helping runners hit a 5m/sec pace. The development is taking place under the brand’s Futurecraft platform, an “incubator for innovation and technologies”.

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