New textile technology turns data into performance material
Adidas has produced a concept shoe to demonstrate the brand’s latest development: textile technology that can turn athlete data into a performance material.
Futurecraft.Strung combines Adidas 4D and Strung high-res technologies; each thread of the uppers was individually selected and data-mapped with the aim of helping runners hit a 5m/sec pace. The development is taking place under the brand’s Futurecraft platform, an “incubator for innovation and technologies”.