Sports brand ASICS has launched a new ten-year plan, calling it ‘Vision 2030’, laying out the steps it intends to take towards becoming “the company it aspires to be in the future”.

Central to the plan is the company’s wish to enable its customers to have “healthy and fulfilled lives”. It said that, in this changing world, ASICS’s founding philosophy (founder, Kihachiro Onitsuka, took the company’s name from the Latin phrase ‘Anima sana in corpore sano’, which means ‘healthy soul, healthy body’) “will be more required than ever in the future”.

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