Basketball star Stephen Curry launched an own-name footwear, apparel and accessories brand on December 1 in partnership with Under Armour.

A percentage of the Curry brand’s annual revenues will be invested in under-resourced communities. By 2025, it aims to create at least 20 safe places to play, support 125 programmes that impact young athletes, and deliver opportunities to train more than 15,000 coaches, with the intention of making an overall impact on more than 100,000 young people.

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