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Fashion For Good programme leads to pilot cotton project

26/01/2021
Fashion For Good programme leads to pilot cotton project

The Fashion For Good initiative, which aims to help companies in the fashion supply chain work with innovative technology providers to make clothes more sustainable, has announced a new cotton project in India.

Fashion groups PVH Corp and Kering, and textile manufacturer Arvind have backed a pilot project in Gujarat. The project involves setting up a pilot cotton farm over 1.5 hectares and using technology from UK-based group Materra to produce high-quality, long-staple cotton using less water and no pesticide.

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