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AI-driven fit tech powers Dickies on Tmall Global

07/05/2021
AI-driven fit tech powers Dickies on Tmall Global

VF Corporation-owned US workwear brand Dickies, also popular among streetwear fans, has joined hands with California-based 3DLook (known for its human body data capturing and visualisation technology) to pilot custom apparel fittings via its Tmall Global virtual storefront. 

Owned by Alibaba, Tmall Global is China’s largest cross-border business-to-consumer marketplace. 

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