Digital days ahead for Seoul’s Dongdaemun market
19/05/2021
Local media have reported that Seoul’s Dongdaemun market complex, home to sellers of textiles, apparel, footwear and leathergoods, is headed for increased digitisation, resulting from a strategic tie-up between Naver (the most popular search engine in South Korea) and Korean online marketplace Brandi.
The intention is to support Dongdaemun’s “K-fashion” wholesale and small retail business owners with digital transformation.
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